Dorsett Sports

2011-02-25T15:48:00.000-08:00

Client & business partner, Fred Hickman agrees to contract extension with Fox Sports South to remain as Host of “Braves LIVE” pre & post game shows, and Host of “In My Own Words”.

FOR IMMEDIATE RELEASE – February 16, 2011

FOX Sports South and SportSouth to Produce 151 Atlanta Braves Games during 2011 MLB Regular Season - 79 Games on SportSouth, 27 on FOX Sports South and 45 to appear on Peachtree TV

To read media release, visit:

www.foxsportssouth.com/pages/landing?blockID=411580

2011-02-15T18:51:00.000-08:00

Client & business partner, Fred Hickman inks deal with the ACC! Fred has been selected to become the official voice-over artist of the 2011 ACC Men's Basketball Tournament Wrap-up Show, March 10-13 in Greensboro, NC.. Congratulations!

The ACC Men's Basketball Tournament (popularly known as the ACC Tournament) is the conference championship tournament in basketball for the Atlantic Coast Conference (ACC). The tournament has been held every year since 1954, one year after the conference's creation. It is a single-elimination tournament and seeding is based on regular season records. The winner, declared conference champion, receives the conference's automatic bid to the NCAA Men's Basketball Tournament.

The Benefits of Media Training for Athletes

2011-02-13T23:31:00.000-08:00

Maintaining life as an athlete takes a massive amount of dedication and focus. Not only does the athlete need to demonstrate talent on the field, he needs to translate that talent into an effective media presence. After all, the athlete is himself a brand and he needs to ensure he doesn’t water down his brand with an improper and unsuitable media style.

I recently had the opportunity to speak with one of my strategic business alliances, Forrest Dorsett, Founder & Principal of Dorsett Sports Marketing and Managing Partner at Fred Hickman Communications. We had the chance to dive into the subject of media training. Here is how our conversation evolved:

To read in its entirety, copy and paste the link below.

www.sportsnetworker.com/2011/02/11/media-training-athletes/

2011-02-08T22:20:00.001-08:00

Knowing WHAT to say, How to say it and WHEN to say it are no different than learning how to hit a major league curve ball - it takes time, practice, patience and proper instruction from those who have been through the process and can break it down into clear and simple steps.

For more information, please contact:
Fred Hickman Communications
626-390-3935
mediatraining@fredhickman.net

A Few Reasons Why Social Media & Pro Athletes’ Mesh Well

2011-02-08T01:42:00.000-08:00

- Social media allows athletes to create, control and broaden their own personal brand and messaging.

- Athletes' can utilize social media channels to build a loyal fan base, leverage their endorsements, promote ad campaigns, communicate directly with fans and promote charitable initiatives.

- Social media affords an opportunity to keep an athlete relevant to a younger generation.

- For those athletes’ that are not of “superstar” status, social media can help build a loyal following that can prove to be extremely valuable in contract negotiations.

- Athletes' can leverage network popularity to gain post-career opportunities.

Branding Could Lead To Equity...

2011-01-25T19:35:00.000-08:00

How often have you heard the term “branding”? A brand is an image that controls a perception, it’s an impression, it’s a promise, it’s a personality, it’s a relationship; it’s about consistency and authenticity. A brand is much more than a label, slogan or logo. So many athletes (active or retired) feel that just because people know their name they are a brand and should be treated carte blanche. Many athletes reach fame, notoriety or recognition overnight and truly believe they are an established brand and will last forever. Many don’t understand that to become a sustainable brand like Pepsi or Nike - you have to think strategically and holistically.

It’s disheartening to see so many professional athlete make the mistake so early in their career only to leave the game broke, forgotten and struggling to survive. Being a good player or possessing extreme talent is not enough to survive the long haul. The question you must ask yourself, is are you willing to create the framework with which to lay the proper foundation for building your best brand?

• What is your mission?
• What makes you unique?
• What do you stand for?
• How do others perceive you?
• What are the corporate partnerships and non-profit organizations that best enhance your brand?
• What legacy do you want to leave behind?

To begin the brand building process, please contact Dorsett Sports Marketing at 626.390.3935.

Brian Jordan - Media Training Testimonial

2011-01-17T18:02:00.000-08:00

ATHLETE / AUTHOR / BUSINESSMAN / HUMANITARIAN

As a professional athlete most known for building a multi-sport legacy, Brian Jordan is clearly a man of many talents. Sports enthusiasts have long been aware of his athletic skills, as he has been an All-Star player with the Atlanta Braves and an All-Pro selection with the Atlanta Falcons.

For almost 20 years, Jordan has helped make sports history, as a leader on both the baseball and football fields. Being a two-sport professional athlete is an uncommon accurrence in professional sports, the Baltimore native has contributed more to Atlanta than just home runs and bone-jarring tackles.

To read more about Brian Jordan - please visit:

www.brianjordanfoundation.com
www.brianojordan.com

Media Training - The Main Component To Shaping Your Brand.

2011-01-09T16:03:00.000-08:00

Sports-Related Cause Marketing: Stepping UP The Game!

2011-01-08T15:37:00.000-08:00

I'd like to thank Howard Brodwin, Founder of Sports and Social Change (www.sportsandsocialchange.org) for extending the invitation. This is our second time around attending a PIRATES event and strongly encourage everyone to get involved in the cause-related space. -Dorsett Sports Marketing

The new realities facing sports and cause-related marketing offer tremendous opportunities for nonprofits to team up with sports-related partners to enhance their communications and fundraising efforts. Join us for our Sports-Related Cause Marketing event, featuring luminaries of the field who will help guide you on how to tie-in with local teams and players for your organization and clients.

The panel will feature professionals who are currently working within sports related cause marketing. The goal of this session is to illustrate successful strategic partnerships, explore the common types of sports business/community partnerships, their benefits, and discover successful partnerships.

This event is part of an education program for nonprofit professionals and public relations representatives, offered by PIRATES, the Print Interactive Radio and Television Educational Society.

For more information and to register, please visit
http://piratesla.org/

Date:
Wednesday, January 19, 2011

Time:
8:30 a.m. Check-in and Breakfast by Wolfgang Puck Catering.
9:00am-10:30am Program (approx. 1.5 hour)

Location:
ESPN Zone @ L.A. LIVE
1011 S. Figueroa Street, Suite B101
Los Angeles, CA 90015

Cost:
$17.00 PIRATES MEMBERS
$22.00 NON-MEMBERS
Includes breakfast and 2-hour parking in LA LIVE Olympic East Garage.

http://piratesla.org/

2010-12-22T17:03:00.000-08:00

Dorsett Sports Marketing and Fred Hickman Communications recognized in Sports Networker titled "Marketing Resources for Pro Athletes". On behalf of Partner, Fred Hickman and Howard Brodwin, I'd like to thank sports enthusiast and Founder of Winning Proof (www.winningproof.com) Michelle Hill.

"When a pro athlete retires for whatever reason, he is often in his 20’s or 30’s, and faced with a career crisis. The pressing question is, ‘what do I do with the rest of my life?’ Many retired athletes become motivational speakers, taking their powerful presence to the stage. Some apply their financial prowess to develop banking and investment companies. Still others capitalize on their creative edge to produce exceptional products for the public.

Whatever the product or service, marketing is an integral part of any business success. The retired pro athlete often feels more comfortable working with people familiar with the sports world…he wants to work with those who “get it.”

There are a few outstanding sports marketing companies who are poised and leveraged to propel the retired athlete to the next level in his career.

The first is Dorsett Sports Marketing, headed by Founder and Principal, Forrest Dorsett. Dorsett Sports Marketing is a full-service professional athlete brand marketing agency who works with select clientele. They’ve also joined forces with sports broadcaster veteran with 30+ years’ experience, Fred Hickman, to form Fred Hickman Communications at fredhickman.net. From media training/coaching, to PR & Marketing, to consulting, this company is an athletes’ ace in the hole."

To read in its entirety, copy and paste the link below.

http://www.sportsnetworker.com/2010/11/18/marketing-resources-for-pro-athletes/

Partner, Fred Hickman connects with Rick Dees....

2010-11-15T11:54:00.000-08:00

Fred Hickman Communications & Rick Dees Entertainment, Inc. set to collaborate on marketing initiatives, including voice-over projects in the coming weeks.

About Rick Dees?

Comedic performer and renowned radio personality, Rick Dees has made an indelible mark in the entertainment world with his captivating enthusiasm and quick-witted style. His #1 internationally syndicated radio show, The Rick Dees Weekly Top 40, is heard each weekend by more than 70 million people around the world, including virtually every city in the United States, 125 countries, 27 massive ships at sea, and on the Armed Forces Radio Network. Distributed domestically by Citadel Media Networks and internationally by Dees Entertainment International, Dees’ familiar voice and multitude of characters have become a mainstay of the American psyche and have even extended into Beijing, China becoming the first English speaking radio show to entertain Chinese listeners on weekends.

www.fredsaidit.com
www.rick.com

New Partnership & Logo Unveiling!

2010-11-07T10:14:00.001-08:00

Fred Hickman Communications is the media training/coach partner for Dorsett Sports Marketing. FHC specializes in providing media training/coaching by creating on-camera mock interview scenarios assisting professional athletes to tackle a variety of challenging media situations.

Partial Areas of Focus:

• Rookies, Groups, Teams
• Professional Coaches

For athletes who inspire to transition into the world of broadcasting after their playing days, a teleprompter/broadcast training program will be rolled out, January 2011.

For more information, please contact:

Dorsett Sports Marketing
Attn: Forrest Dorsett
forrest@dorsettsportsmarketing.com
626.390.3935

www.fredsaidit.com

Client, Fred Hickman turns Principal

2010-09-23T19:22:00.000-07:00

Thursday, October 7, 2010, Fred Hickman participated in Principal Shadow Day at North Atlanta High School, 2875 Northside Drive, NW.

This is the 11th year that the Atlanta Partners for Education has sponsored the Principal Shadow Day event, which culminates a day in which more than 100 local business and community leaders will go to Atlanta Public Schools elementary, middle and high schools to “shadow” a principal. The event also includes principals participating in the Executive for a Day program, in which principals go to the offices of the business and organization partners associated with their schools to “shadow” an executive.

Mr. Hickman was Master of Ceremonies at the Principal Shadow Day luncheon located at Twelve Atlantic Station. Participating leaders in the luncheon were Atlanta Mayor Kasim Reed; Sam A. Williams, President of the Metro Atlanta Chamber; Dr. Beverly L. Hall, Superintendent of Atlanta Public Schools; and Gordon Schmidt, Group Vice President of Target Corporation.

The 8-Count, But Not The Knockout.....

2010-09-13T19:56:00.000-07:00

A very productive Monday and just think there is still time on the clock! Here’s something I came across and thought I’d share.

“Nature demands that you labor first, then experience the reward of rest. Success demands that you allow no moment to pass until you’ve extracted every possibility. Opportunity has the uncanny habit of favoring those who have paid the price with years of preparation. The man and women of the hour has spent many days and nights getting there. No one has climbed the ladder of success with his hands in his pockets. Whoever succeeds must hold his or her ground and push hard. Whoever attempts to pass through the door to success will find it labeled – push.”

This was taken from What Makes The Great Great, page 176-177 subtitled - Those Who Succeed Must Pay The Price.

Newest Client, Sports Anchor & Pioneer, Fred Hickman

2010-08-28T15:21:00.000-07:00

Photo: Fred Hickman (Left), Ron Gant (Center), Henry Aaron (Right)

Please join us in welcoming our newest client, Fred Hickman.

Dorsett Sports Marketing to focus its efforts on; website redesign, public relations, securing speaking engagements, event host opportunities, master of ceremonies, voice-over artist, interviewer, spokesperson, narrator, marketing partnerships, development of media training/coaching programs and career representation.

Mr. Hickman’s 30-year career in broadcasting speaks volumes. Mr. Hickman helped launch CNN’s world-wide broadcast as the first global cable network and has also been apart of other prominent networks such as TBS, Yes Network and ESPN.

Mr. Hickman has anchored programming ranging from the TBS Evening News fledgling sportscast, TNT’s initial foray into Sunday night NFL football, the Olympic Winter Games from Lillehammer, Norway and Albertville, France and the Goodwill Games from St. Petersburg, Russia - all firsts for the networks involved - to the Millennium Celebration in Times Square, NY. In addition, he has served as a voice-over artist for various projects, ranging from the ACC Men’s Basketball Tournament wrap-up show in 2010 to National Geographic specials on Bob Bafford’s recovery of the Titanic.

Currently serves as pre and post game host of "Braves Live" & host of "In My Own Words" interview/biography show on Fox Sports South and Sport South Networks.

Website Redesign Launch: 11/8/2010

http://www.fredhickman.net

David L. Brown - Clubbing: Athlete Career Killer (Volume 1)

2010-07-27T19:43:00.000-07:00

Dorsett Sports Marketing testimonial featured in David L. Brown’s Clubbing: Athlete Career Killer: 175 Must-know Tips for Athletes to Avoid Violence (Volume 1) We look to support Mr. Brown’s vision.

“With clarity, logic and great insight, David L. Brown has produced a highly credible roadmap to assist today’s modern professional and college athletes by shedding light on a wide array of off the field and court challenges, disasters and mishaps. This book is overdue and is a must-read.” – Forrest Dorsett, Founder & Principal

For more information or to purchase: http://www.amazon.com/David-L.-Brown/e/B003WQ8Z24/ref=ntt_athr_dp_pel_1

For media, special appearances / signing, and marketing inquiries, please call 626.390.3935 or email us at info@dorsettsportsmarketing.com

Subject line: David L. Brown